E-Commerce

T-Shirt Printing As Fine Art and Protest Medium

The printed t-shirts you wear with pride has come a long way from being a simple undergarment worn by soldiers on the battlefields of the two World Wars. Today, you will find this piece of clothing reflecting the sparkle of flashes on a Paris catwalk and drenched by a water cannon on some street protest somewhere.

After the Second World War, veterans began to appear in public wearing only their t-shirts as an upper garment. It was only in the 1950s, though, when the t-shirt jumped to the public’s consciousness after icons like Marlon Brando, John Wayne, and James Dean began wearing this in public. Dean’s sudden death cemented the t-shirt’s image as cultural icon as much as it did the actor himself, especially since he wore a t-shirt prominently in Rebel Without a Cause.

Symbol and canvass

The t-shirt rose to cultural prominence in the peak of 1960s counterculture. With the adoption of screenprinting, it now became possible for printed t-shirts with a specific design to be made in large quantities. tshirt printing dubai
became a rewarding business as musicians and athletes jumped into the bandwagon with custom printed t-shirts.

The invention of more methods of decorating t-shirts in succeeding decades solidified its role as a medium of self-expression, especially in the 1980s. Digital design and printing in the late 1990s and the early 21st century gave people more ways to use the t-shirt as a canvass for ideas and images.

Corporations also saw the potential of the t-shirt, this time as an excellent medium for advertising campaigns. Although there were instances of the t-shirt as marketing tool during earlier decades, it was only in the 1990s that corporations started putting their logos and campaign slogans on t-shirts. T-shirts became an economical way to get more money out of fans and loyal customers.